Saturday, April 16, 2011

Something is missing on the new paradigm of TV broadcasting

Even that I truly believe that in a very few years, the way to watch TV is going to be "a-la-carte", there is still something missing in this new and attractive scenario.

Maybe it only happens in my family, but in the busy life that many of us are living, we have very little time to share with the rest of the family. It is not easy to break the afternoon/evening routine, but just because there are specific TV shows that we all want to see, then each of us stops doing the things that we have been doing and join together to enjoy that moment, and from then on, we stay there sharing our thoughts about the program and other events of the day.

Once the TV shows do not require the viewers to sit in front of the device at a specific time, how are we going to plan to stop doing things to meet with the rest of the people?… OK, I know what you are thinking about: We should plan to stop working and to get together with our friends and family, but if we are not doing this now, why should we doing it then?

It is amazing that something that have been blamed for stopping the social relationship or breaking the interaction between family members, is helping us to get together and start to socialize.

Tuesday, March 29, 2011

The revolution in the world of television

We are witnessing a revolution that is happening in the world of television. Until relatively short time, the major TV networks had the control over this market. They were the only ones who had the ability to broadcast audio-visual content, having invested heavily in the acquisition of licenses, telecommunications infrastructure and content.

Content producers were depending on those TV networks and the advertising agencies were responsible for providing income for the channels through the campaigns of their customers. The TV viewers were at the mercy of the chains, forced to watch, whatever they wanted to show and at the time they wanted. These consumers had to endure, without any way to complain of the abuse: excessive advertising, program tardiness, disruption of the issuance of a series without warning or providing any information about its continuity, unwatchable programming, etc.

With the advent of the Internet and advances in communications technology and video compression, the consumer market has emerged and begun to seek alternative ways to enjoy the content they want to see, when they want to see it.

Furthermore, telecommunications providers have seen an opportunity to enter directly into this market, and begin to appear new products that complement the portfolio of voice and Internet.

The world of technology has also seen the business opportunity, so begin to offering systems that exploit the information stored on the network and make the consumer experience more enjoyable. Examples are Google, Apple and Yahoo.

Other companies involved in the film world have also noticed some barriers fall, and come before them a vast field waiting to be exploited, this is the case of Netflix which is expanding its video rental business.

Content producers and advertising agencies are realizing that their market is expanding and with new customers.

But this is no the end. This revolution is just beginning and certainly we can not imagine how it will end. Content producers will join with advertisers; creating a new line for promotion within the content (this is not new). The companies that own the lines of communication will begin to differentiate the service, applying different rates depending on usage. The big chains will complain of unfair competition and try to ally with one of the new technology players, with the intention of creating new content distribution centers.

I do not think that we can know how this is going to end, but I just hope that we, the consumers, become the winners, so we will be able to see what we want to see, when we want to see it, in the device we want, and at a reasonable price (not necessarily money).
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